<--------------------45---------------------->

Words: 390

Subect: Epic fails in niche selection

Like the sun glasses for dogs and laser guided scissors, some people invest a lot of time in stuff that don't sell.

Not us.

As soon as you've narrowed down your niches it's time to make sure there's money to be made.

Did you know there's a lot of money in stair-lifts and hearing aids?  Our elderly population continues to increase and have problems that need solving.

Only downside is I think this market is less likely to surf the internet for their solution!

Your first task is making sure you can reach you audience online.  Are there communities, forums and blogs devoted to that niche?

Next up... competition.

It's a good thing.  Remember the pioneers got the arrows in their back and the settlers got the land.

Look for other people doing EXACTLY what you're hoping to do.  

If you're going to be an affiliate, find other affiliates.

If you want to create products, find products.

And most important of all... find paid advertising.

If there are lots of people using PPC, Adwords, banner and text ads, then they making a return.

Spy on them, watch what they are doing.  Look at what they do well and see what they do badly.  

There are so many authoritive sites that are actually very poor.  Short articles that don't really do much other than put readers in front of an advert.

It ain't hard to be better and out sell them!

Finally, and this is very important.

Find markets you can sell to over, and over again.  
Look for low, mid and high ticket items.  Or basic, intermediate and advanced courses.

You can put a lot of effort into building a site and getting traffic to help future mothers give birth quicker.

But as soon as they've had that baby... they're gone!

By choosing markets with repeat buyers you can earn  more money with less traffic because the people who buy from you spend MORE.

Why work once and get paid once, when you can work once and get paid over and over again.

Find markets you can go "deep" into.

This is especially true in the health and fitness market where you can promote products for recurring commissions.

We'll talk more about that in the next email where we'll also go into digital versus physical products.

Keep your eyes peeled!

[insert name]









